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Leo Burnett

Entrepreneur

Birthday October 21, 1891

Birth Sign Libra

Birthplace Michigan

DEATH DATE Jun 7, 1971 (79)

#221701 Most Popular

About

Founder of the eponymous global ad agency that created the so-called Chicago School of advertising.

Before Fame

He worked on signs and advertisements for his father and then worked as a journalist before deciding to go into the more lucrative advertising career.

Trivia

His style of advertising preferred striking, emotion-filled images over text-filled explanations. For example, he created the iconic images of the Pillsbury Doughboy and the Marlboro Man.

Family Life

He was born in St. Johns, Michigan. His father was the owner of a dry goods store, and his father's ads for the store first inspired young Leo's creativity.

Associated With

He and Charles Saatchi were two great advertising agency founders.