Also known as Allanaramaa, she is a YouTube sensation who vlogs about beauty, fashion and lifestyle for her more than 500,000 subscribers.
She began attending the University of Calgary in pursuit of a bachelor's degree in communication and media studies in 2011.
She has worked in customer service for both MAC Cosmetics and JOEY Restaurant Group, also serving a makeup artist for the former.
She is from Calgary, Canada. She has recruited her boyfriend for makeup-related YouTube videos.
She and Elanna Percherle collaborated together on a "Makeup Swap" video.