#188,951 Most Popular
About
Content creator, entrepreneur, and personal finance educator based in the Philippines, known for her Charm de Leon YouTube channel. She covers personal finance, entrepreneurship, and adulting how-tos for Filipino millennials and Gen Z. She has amassed over 250,000 subscribers.
Before fame
An architecture graduate, Charm realized after two years of working that she had no savings or emergency fund despite a good salary. Starting in 2017, she began tracking her finances and educating herself.
Trivia
Her very first entrepreneurial venture was renting out her personal collection of Total Girl, K-Zone, and Candy magazines to classmates for one peso per day, complete with a logbook system. She later co-founded Ready2Adult PH as a full media company.
Family life
She is based in Cebu, Philippines, and grew up as a breadwinner in a single-parent household.
Associated with
Caleb Hammer is a social media star known for educating his audience on personal finances.
