He was an accomplished cartoonist, author, and journalist. He was praised for his simple drawing style. He also created the Ally Sloper Awards, which are presented to cartoonists based in the UK.
He created a comic called The Junior while in school. Further, he had published illustrations in comics at just 14.
He once worked for the Guinness Book of Records as a comics expert.
He was the only son of printer William Gifford and his wife Amelia.
He produced art for the movie adaptation of The Sheriff Comics, which starred Western actor Roy Rogers.