Blogger who started the site Because I'm Addicted in 2005 to write about food, music, and fashion. She has more than 100,000 followers on the gerihirsch Instagram account.
Her blog was written up by Women's Wear Daily, Vanity Fair, Refinery 29, and WhoWhatWear.
She created a website called LEAF.tv in 2015 that had more than 10 million unique users a month. It was later sold in 2017.
She has lived in Los Angeles with her husband. Her son Leo Gem Friedman was born in January 2018.
She and Megan Ellaby have both written food and music blogs.