Earning between 100,000 and 1.6 million views per video, he is an Instagram creator known for his account itsjoeyrusso. He has earned more than 90,000 followers.
He had been trying to get big on social media beginning around 2015-2016, but found his follower number skyrocket in the beginning of 2019.
He created an Instagram account for his dog Rollo called rollingwithrollo.
He is a friend of fellow creator Mady Vivian.