Lily P. Crumbs

About

Self-taught baker, recipe developer, and food content creator known for her viral Chocolate Chip Cookie Quest where she created content focusing on baking, testing, and ranking hundreds of chocolate chip cookie recipes and then sharing her findings through short-form videos, a public spreadsheet, and her recipe website. She is especially known for her Instagram, TikTok, and YouTube accounts where she continues sharing dessert recipes and baking tutorials and posts behind-the-scenes content about recipe development and baking experiments.

Before fame

She originally worked as a journalist before pivoting to baking full time. She said baking became an important creative outlet during a challenging period in her life including recovering from a serious illness in her early 20s. She began selling baked goods locally and experimenting with recipes before building an online presence. She founded her baking project Lily P. Crumbs in 2019 and then fully launched Lily P. Crumbs as a brand in 2022. 

Trivia

Her online handle Lily P. Crumbs was inspired by her dog named Lily P. She is completely self-taught as a baker. She was named a 2025 Philadelphia Magazine Food & Drink Influencer. he has been featured by major food brands and outlets including Domino Sugar. She announced she was planning to release her first book In the Mood to Bake in 2026. Her viral baking content has been featured on Good Morning America.

Family life

Her real name is Alex George. She is from Philadelphia, Pennsylvania.

Associated with

She appeared on The Jennifer Hudson Show where she and Jennifer Hudson baked together.