Instagram phenomenon and popular YouTuber who posts beauty and fashion-related content to her self-titled channel. She has more than 1.7 million Instagram followers and has gained over 95,000 subscribers on YouTube as of January of 2016.
She first became known through Instagram. She created her YouTube channel in September of 2014 and introduced herself on the network in a "Get To Know Me" video.
She worked her way up through her mother's salon, from the front desk all the way to president of Anastasia Beverly Hills. She developed her own makeup products for the company.
Her mother Anastasia runs the makeup brand Anastasia Beverly Hills. Her sister is a popular Instagrammer under the handle as _roc.ma.
She praised Jaclyn Hill in an Instagram post for Hill's statement about social media boundaries.