Israeli artist, photographer, and fashion designer. He is the owner of Rossello Shmaria Designs, a company specializing in couture handmade bags. Drawing inspiration from nature and conservation, all of his designs utilize recycled materials.
He studied fashion design at the Shenkar College of Engineering and Design, graduating in 2008.
He co-designed a crown in 2012 to mark the 60th anniversary of Queen Elizabeth's monarchy - she ended up purchasing the crown for her private collection.
His mother is Sveta Hanukaeva, and his brother is Rafi Hen.
He designed for Madonna in her 2012 world tour.