#350,393 Most Popular
About
Dutch content creator, designer, and art director known for his minimalist lifestyle content focused on interiors, architecture, nature, and slow living which he shares on Instagram with over 100,000 followers. He is also known for working as a Design Director at G2K Creative Agency.
Before fame
He began his career in graphic design long before becoming known online. He attended art school in the Netherlands and built his career at G2K Creative Agency where he eventually became a Design Director. He worked on branding, visual identity, and cultural projects by contributing to campaigns and design systems across events, institutions, and organizations. He joined Instagram in 2018 and began posting content on the platform.
Trivia
He was featured by AIGA's Eye on Design in 2019. He worked on the internationally recognized Forum Groningen project through his design role at G2K. He enjoyed drawing and skateboarding as a child. He shifted from showcasing his design work into embracing slower living and pottery and woodworking content around 2024 and 2025. He became Instagram verified in March 2026.
Family life
He is from Amsterdam, Netherlands. He learned many of his hands-on skills through trial and error and influence from his father. He became engaged to Gisele Azad in 2022 after proposing during a trip to New York and they have frequently made content together.
Associated with
He and Yara Michels have both been represented by L'AGENCY.
