Fashion and fitness model with Boss Model Management, nutritional advisor, certified personal trainer and reality personality who joined the show Judge Geordie.
He left school at the age of 17 which is when he decided to take a personal training course.
He earned more than 360,000 followers to his alexcannon247 Instagram account before it was disabled.
He lost his mother to a rare disease called MSA Ataxia. He is from Liverpool, England.
His friend Vicky Pattison recruited him to be on Judge Geordie.