#362,509 Most Popular
About
Food entrepreneur, high-protein recipe developer, and fitness content creator who operates the brand BakedLean. He is widely recognized across social media for inventing macro-friendly, low-calorie alternatives to classic comfort foods and sugary desserts. His viral videos guide fitness enthusiasts on how to satisfy intense cravings while staying in a caloric deficit, showcasing unique recipes ranging from protein-packed "Nutella" hacks to custom Ninja Creami ice cream formulations.
Before fame
His personal fitness and wellness trajectory pivoted significantly in 2020.
Trivia
Growing up in the American South, his foundational culinary knowledge was entirely built on traditional family baking methods taught to him by his mother and grandmother. He applies an exact scientific methodology to his high-protein baking, openly warning his audience that using pure whey isolate will ruin a recipe and strongly advising a whey/casein blend instead. To keep his expanding audience of over 327,000 Instagram followers highly engaged, he builds custom automated funnels that immediately deliver recipe blueprints via direct message whenever users comment a keyword like "RECIPE" or "SWEET" on his reels. He is an open member of the LGBTQ+ community and has shared travel logs detailing his summer adventures exploring regional gay-owned brands and pride celebrations in Massachusetts.
Family life
He is based in the United States.
Associated with
He is a big fan of Ella Fitzgerald.
