Talent manager who is best known for facilitating the careers of internationally-renown pop music groups. These include The Spice Girls and B*Witched.
He grew up surrounded by the music industry. This was due to his father, Chris Herbert, being a well-known talent manager of his time. He decided, at the age of 21, he wanted to follow in his father's footsteps and become a talent manager within the music industry.
He and his father held auditions for the group that eventually became The Spice Girls. Over 600 girls attended, with the pair eventually whittling down the final five.
He and his former wife, Shelley, have a son named Southan.
His choice of Victoria Beckham was only one of two of his initial first choices that made the final five for The Spice Girls line-up.