Became best known as a personality on the app TikTok. He also made videos for YouTube and became popular on Snapchat.
He first gained fame as a YouNow broadcaster, but was forced off the network.
He has over 40,000 followers on his itsrileyjacob Instagram account.
His older brother is named Aaron. He became an uncle to Aaron's son Aaron Jr.
He collaborated with Zach Clayton on a "Laughing Challenge" video.