Best known for pioneering the celebrity blogging phenomenon in her home country of Singapore. In 2011, she was named a Style & Beauty Icon for young Asian women by The Strait Times for her blogging work.
She first attended her collegiate schooling in Singapore at Raffles Junior College. She then completed her undergraduate coursework in the US in New York and Los Angeles.
She was named the Babe of the Year at the New Paper Flame Awards in 2005. She has worked closely with the fashion brand LexiLyla to establish her own line of fashion items.
She was born and raised in Singapore.
She and fellow fashion blogger Marianna Hewitt are both known for their sizable online social media followings.