Creator of the popular blog Revenge Bakery, which is named after her bakery in San Diego, California. She would also start her own strategic marketing and brand development firm called EFA MKTG.
She graduated from the Fashion Institute of Design and Merchandising with a degree in Merchandise Product Development and from Chapman University with a degree in Business Finance with a minor in Economics.
She worked in the music industry for a time before creating her two businesses.
She was born in Sonoma County, California. She lived in Santa Rosa and would eventually head down south to San Diego. She began dating guitarist Tony Perry in June of 2013.
She is a food blogger and baker like Sally McKenney Quinn of Sally's Baking Addiction.