Born Helen Ruth Van Winkle, she became a Twitter, Vine and Instagram phenomenon under her Baddiewinkle handle. She was voted Instagrammer of the Year at the 2016 Shorty Awards.
Her great granddaughter, Kennedy, helped her open her Twitter account.
She has over 3.7 million followers on Instagram to go along with over 200,000 followers on Twitter. She appeared in the music video for LunchMoney Lewis's single "Ain't Too Cool." She became the spokesperson for Ice Electric Drink by Smirnoff for the Keep it Moving campaign.
She was born in Hazard, Kentucky. She married Earl Van Winkle and she has a son named David.