Otherwise known as purpleheiress, she is a makeup enthusiast and vlogger known for her YouTube channel and blog. She has earned 600,000 YouTube subscribers creating makeup tutorials, vlogs, and product reviews.
Before she began posting videos to YouTube in 2011, she began posting to her purpleheiress blog in July of 2010.
Some of her most popular YouTube videos include "CHIKA W/ ISHA: Paano kumikita sa YouTube?" and "SHOPPING SA DIVISORIA | August 31, 2015."
Her husband has occasionally appeared in videos on her channel like "I DO MY HUBBY'S MAKEUP." The pair have one son together.
Both she and Ana Victorino are Philippine beauty vloggers.