Joanne Hollings

About

New Zealand photographer, videographer, and social media personality known for her travel photography, outdoor adventures, and artistic self-portraits and for sharing her scenic landscapes, travel experiences, photography tutorials, and lifestyle content on Instagram with over 130,000 followers. She is also known for creating photography and advertising content for brands including Canon, Adobe, Fujifilm, and Hertz and for exhibiting her digital photography through NFT art platforms.

Before fame

She relocated to the United States in 2016 on a tennis scholarship and studied engineering at Southeast Missouri State University where she also competed in Division I track and cross-country. She began pursuing photography more seriously in 2018 while balancing her university studies and athletics. She became a full-time photographer after selling her first NFT artwork for approximately $20,000 in December 2021 which allowed her to leave her tennis coaching job.

Trivia

She was featured in an August 2024 nft now interview. She created a photography collection titled Earth in Frame: A World of Landscapes incorporating photographs from Namibia and New Zealand.

Family life

She grew up in Auckland, New Zealand before relocating to the United States. She eventually became based in Seattle, Washington. Her father helped inspire her love for travel.

Associated with

She has worked on social media content and digital marketing for DJ Tennis.