Mommy blogger who has built a following writing about parenting, fashion, and lifestyle on her site Yayas Blog. Her blog was named Babyblogg of the Year in 2016. She also has a self-titled YouTube channel where she has posted vlogs for her blog.
She first began writing for Yayas Blog in February 2011.
Known for her dreamy family and lifestyle photos on Instagram, she has more than 220,000 followers.
She and her partner Andreas Emanuelsson have two children, Naomi and Harry.
Like Clara Lidström, she is a popular Swedish blogger.