Signed to his mother agency Kult Model Agency, he is a model and social media star who has gained more than 170,000 followers posting selfies and modeling work to Instagram. He also has a second Instagram account for his fitness and food photos.
He previously worked as an engineer in Germany. He began modeling after it was suggested to him by a friend.
A fitness enthusiast, he has become a qualified Crossfit instructor.
He was born Jürgen Horn in Bayreuth, Germany.
He has modeled alongside fellow Instagram star Vince Kowalski.