Canadian style and makeup YouTube guru who publishes tutorials, reviews, tags, Q&As, and more to her highly popular self-titled channel, where she has over 700,000 subscribers.
Her first video on YouTube was appropriately titled "Helloooo YouTube," which she published on October 7, 2010.
She is the owner of an eyelash company called SocialEyes Lashes.
She moved from Canada to the Central Coast of Australia. In 2011, she began dating guitarist Glen Gustard.
She has collaborated on YouTube videos with Shannon Harris, AKA Shaaanxo.