la darrius

About

He is a popular American content creator and brand builder who has become a leading voice in local lifestyle and food reviews. He has also expanded his presence to YouTube with more long-form, series-style production content. Throughout his career, he has collaborated with numerous local businesses in the Central Alabama area and is increasingly sought after for brand partnerships due to his significant regional influence.

Before fame

He attended George Washington Carver High School. His rise to fame began in 2022 after a simple video review of a local Black-owned restaurant, Ruth's Place, went viral on TikTok. He is widely recognized for his high-energy, authentic "day in the life" videos and food critiques, earning him the nickname "The Keith Lee of Birmingham" among his fans.

Trivia

He is now a published author, having recently released his first book titled Bloom Where You're Planted in 2025. Beyond his reviews, he is deeply committed to his community, aiming to act as a "beacon of light" for Birmingham by highlighting its positive potential and local businesses. His primary platforms are TikTok, where he has amassed millions of likes and a dedicated following of "cousins," as he affectionately calls his supporters.

Family life

He is from the United States.

Associated with

His content is similar to Keith Lee.