YouTube beauty enthusiast who is widely known for her eponymous channel's content. She has garnered popularity there for her makeup tutorials, cosmetic equipment haul unboxings and reviews, and personal shopping vlogs.
She earned a bachelor's degree in psychology from Arizona State University in 2010 with high honors. She posted her first YouTube video on June 4, 2011.
She has amassed more than 60,000 subscribers to her YouTube channel. One of her most popular videos there, "NEW | NYX Matte Lipstick Review w/ Lip Swatches," has earned more than 300,000 views.
She was born and raised in New Jersey, until moving to Arizona with her family in 1994. Her mom often makes an appearance on her YouTube channel.
She and Jaclyn Hill are both widely known for their YouTube beauty vlogging.