Gained fame as one-half of the internationally renowned fashion blog TwinFashion. The blog would later be rebrands as By Nef & Nat. She and her sister, Nef, were named Fashion Influencers of the Year in 2015.
She and her sister began writing for their blog TwinFashion in 2011 as a hobby. Not long after, it became their full time job.
Through her blog, she has worked with countless renowned brands including Louis Vuitton, H&M, Qatar Airways, and numerous other companies.
She shares By Nef & Nat with her twin sister, Nefeli.