norayogurt

About

Digital creator and social media influencer who has built a dedicated following by championing self-expression for midsize women. Beyond fashion, NY is known for her vulnerability, often discussing her personal journey with weight fluctuations, stretch marks, and mental health to foster a "non-parasocial" and authentic bond with her "midsize besties." She includes her love for tattoos-including a recent hand tattoo of a bird and arrow-and her background as a musician; she often uses her own songs or "music video" style editing for her fashion clips.

Before fame

She has been active on social platforms like TikTok and Instagram since at least 2021.

Trivia

Her content is centered around the philosophy that fashion is for everyone, regardless of body type, and she frequently uses her platform to share Outfit of the Day videos and thrifted fashion hauls. Her primary outlets are TikTok, where she has millions of likes, and Instagram, where she shares more intimate lifestyle reflections and creative photography.

Family life

Based in New York City-though she moved and filmed in California. She has shared heart-wrenching updates about the loss of both of her grandparents in late 2025, which deeply impacted her content at the start of 2026.

Associated with

Professionally, she is a sought-after partner for aesthetic and lifestyle brands, similar to Emma Chamberlain.