Beauty and fashion blogger who wrote about the former on the website Indian Beauty Diary, and the latter on Being Beautiful and Pretty. She has also wrote travel, technology, home remedy, product review and other content for her blogs.
She first started blogging in the early 2000's. She is a double post graduate.
Her beingbeautifulpooja Instagram account earned more than 230,000 followers. She partnered with Budweiser for FIFA 2018.
She has a brother.
She and Twinkle Mukherjee are both known for being Indian fashion and beauty bloggers.