Sam Herbert Profile Picture

Sam Herbert

TikTok Star

Birthplace Australia

#364,800 Most Popular

About

Australian TikToker, Instagram star, and food content creator known for his Pig & Rooster BBQ brand and his videos showcasing smoked meats, barbecue recipes, and cooking techniques along with his Better Husband cooking series which features family friendly meals and slow-cooker recipes which has helped him amass over 120,000 TikTok followers and over 50,000 Instagram followers.

Before fame

He developed a background in fine dining before pursuing his passion for backyard barbecue.

Trivia

He appeared as a guest on The Roads We've Walked Podcast in February of 2026. He has also worked as a personal trainer. He began posting content on TikTok in August 2023 and on Instagram in September 2023.

Family life

He is from Brisbane, Queensland, Australia. He has frequently incorporated family cooking into his content including his Better Husband series.

Associated with

He posted a TikTok video about the "Cuppa Cuppa Cuppa" cake recipe popularized by Dolly Parton in the 1989 film Steel Magnolias.