Nail art, DIY, fashion and makeup YouTube phenomenon with more than 10 million subscribers.
She launched her YouTube channel in October of 2012, publishing an introductory video called "OMG! Not another beauty guru :P! A Beauty Trailer from a Beauty Guru Living in Norway." in January of 2013.
She was working full time in financial services and insurance when she launched her YouTube channel.
She took residence in Bergen, Norway. She has featured her boyfriend Tej in her videos.
In April 2013, she posted a Jennifer Lawrence Catching Fire makeup tutorial video to YouTube.