Sarah Fraggis

About

Skincare entrepreneur, author, and social media personality known for being the founder of FilterLESS Era which is a beauty and wellness brand focused on natural facial sculpting techniques such as gua sha and facial cupping. She is also known for her @filterless_era Instagram and TikTok accounts where she posts skincare demonstrations, facial massage techniques, and beauty education content.

Before fame

She worked in sales before becoming an entrepreneur and had multiple sales jobs early in her career. She began experimenting with skincare techniques such as gua sha and facial cupping after looking for alternatives to in-person spa treatments during the COVID-19 pandemic. She began sharing the results of these routines online and started documenting her facial transformation through photos and videos in 2021. She launched the skincare brand FilterLESS Era during the COVID-19 pandemic era. She gained major attention in March 2024 when her gua sha routine for improving hooded eyelids went viral online and was featured in Newsweek.

Trivia

Her work has been featured in media outlets including Newsweek, Vogue, Cosmopolitan, People Magazine, and The Times. She hosted a wellness residency at CIVANA Wellness Resort in Arizona in April 2025. She released her first book The Last Paycheck: The Entrepreneur's Guide to Turning Struggles into Success in December 2025.

Family life

She was born and raised in Chicago, Illinois. She has two children.

Associated with

Her skincare work and entrepreneurial story has been featured in Oprah Daily which was founded by Oprah Winfrey.