Author of the blog Bikinis and Passports, the blog originally began as a travel diary for friends and family. It would go on to become one of Austria's most popular beauty, travel, and fashion blogs.
She founded Bikinis and Passports in 2010 and by 2014, the blog had become her full time job. She founded the blog while studying communications and PR at college in Vienna.
In 2013, she co-founded the life and style guide The Daily Dose.
Born in Germany, she grew up in California. She finished school in the Austrian village Zell am See.
Both she and Nina Groer gained fame as Austrian fashion and lifestyle bloggers.