Zareefa Ahmed-Arije

About

Entrepreneur and Instagram star known for her ayurvedic skincare brand Ammu Beauty. She has gained over 2 million followers to her byzareefa Instagram account, where she shares fashion and lifestyle content. 

Before Fame

She grew up in New York. She created her skincare brand in 2020.

Trivia

She is Bangladeshi. One of her most popular posts is a reel she made showing a compilation of items she uses on her skin. The video amassed over 27 million views.

Family Life

She created her skincare brand in honor of her late mother and its products are inspired by her mother's recipes.

Associated With

In an April 2025 Instagram reel, she shares a video of her using a face mask and utilizes a track by Mariah Carey in the background.