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About

Beauty influencer, digital content creator, and entrepreneur. She is most recognized for creating relatable digital diaries, makeup tutorials, and skincare routine vlogs. Additionally, she is widely known as the co-founder of the aesthetic lifestyle brand Kioko, which designs trendy mobile accessories.

Before fame

She shifted her career trajectory toward full-time digital creation and commercial enterprise around 2020. She officially expanded her professional entrepreneurial reach by co-launching her dedicated accessory brand in 2025. Her online footprint has since scaled significantly, earning her a loyal lifestyle audience across her video channels.

Trivia

While pursuing her early education, she moved to China to study for a highly rigorous MBBS medical degree. During her time there, she realized her true passion lay in business rather than healthcare, prompting her to teach English to Chinese children and experiment with dropshipping. She is incredibly meticulous about her product packaging, structuring her brand's unboxing experience so it feels like an authentic gift to her consumers.

Family life

She is married to her husband, Arshin.

Associated with

Her products have been used by Janhvi Kapoor.