When he became interested in makeup, he watched other YouTubers to learn how to do it. He started uploading videos in 2013.
Outside of YouTube, he's worked as a hairstylist. He has a line of wearable eyelashes called The Faction Lash.
His mother Victoria has been featured before in videos. He is openly gay and shared his coming out story on his channel.
He's featured Jordan Bone wearing The Faction Lash on his Instagram account.