Lifestyle and fashion blogger, YouTuber and entrepreneur whose YouTube videos about fashion, beauty and wellness have earned her more than 900,000 subscribers.
She decided to become a YouTube content creator after watching countless videos about fashion and makeup. She began posting videos to YouTube in 2011.
She partnered with Much Digital Studios. She earned representation with Digital Brand Architects.
Her name is Allegra Shaw and she was born in Toronto, Ontario. She has a younger half brother.
She vlogged from a Tim McGraw concert in 2015.