Professional pastry chef most well known as the author of the cookbook Aim: The Perfect Cupcake. She also hosts the YouTube vlog and cooking channel Alma Obregon, which has more than 60,000 subscribers.
She began her career as a food blogger while she was writing her doctoral thesis in audiovisual communication.
A passionate runner, she has documented her races and marathons both on her YouTube and Instagram accounts.
She and Lucas Rodriguez de las Heras have one son together, Bruno.
In December 2015, she posted the YouTube video "Making Off de la Sesión de Fotos con Manuel Carrasco." The video was made in accordance with the Vive La Roja campaign.