Awarded Brazil's Best Designer of the Year award in 2002 and 2003, he is a fashion designer and stylist who became the owner of the brand Rosa Cha. He also owns a self-titled brand.
He previously worked as a history professor.
His Rosa Cha clothes have been featured in publications such as Vogue, Elle, Sports Illustrated, and Cosmopolitan.
His father met his mother while living in Israel before moving to Brazil to work in the textile business. His wife helped him establish Rosa Cha.
Supermodel Naomi Campbell has modeled several of his collections.