Beauty enthusiast known for her self-titled health and lifestyle blog. She's also an avid vlogger on her eponymous YouTube channel, where she promotes living a beautiful and healthy life.
She worked in New York City for a number of beauty and fashion companies before starting her YouTube channel in 2011.
She is incredibly popular on YouTube with over 800,000 subscribers, and she is also very popular on Instagram, raking in over 260,000 followers.
She was born in Gothenburg, Sweden to a family of eight children. She got engaged to Mahmud Al-Smadi on Valentine's Day of 2017.
She is a popular Swedish-born vlogger like PewDiePie.