YouTube beauty enthusiast who is widely known for her eponymous channel's content. She has gained popularity there for her beauty and fashion vlogging, including makeup tutorials and reviews, as well as challenges and tags.
She began her YouTube channel in November 2012. Prior to that she had also been in a number of professional theater productions.
She has served as Glamour Magazine's Junior Political Representative.
She has featured her father in her "DAD DOES MY VOICEOVER" YouTube challenge. She has a brother named August.