Instagram star with over 15 million followers who often earns over 1 million hearts for individual posts. He is known for his makeup content. He initially gained followings on Vine and YouTube.
He joined Twitter in May of 2011 and launched his YouTube channel in September of 2012, but did not start creating content on YouTube until 2015.
He made merchandise personalized with his name available on the online site Wnrs Market. He has more than 7 million subscribers to his YouTube channel. In June 2020, it was announced that he would be featured in a new series on Ellen DeGeneres' Ellen Digital Network.
He was born in the Philippines and relocated to Hawaii; but is also of Portuguese descent. He featured his sister Princess Mae in his first challenge video. He has a niece named Cleo, whom he also features across his social media. He and his boyfriend began dating in April 2019.
He's collaborated with Simplynessa15 on YouTube.