Popular YouTube beauty guru who creates videos about makeup and fashion. She has more than 5 million subscribers to her channel and several of her videos have earned over 5 million views. She helped spark the viral phenomenon of the 2018 "Yanny vs. Laurel" audio clip by sharing a Tweet of the clip and asking her followers what they heard.
She joined the YouTube world when she was 13 years old.
She was featured in a September 2011 article in the Wall Street Journal titled Mixing Makeup for the Webcam. She is popular on Instagram with more than 1 million followers.
She featured Cameron Dallas in a February 2017 video titled "How to Tell if Your Crush Likes You."