Popular YouTube beauty guru who created videos about makeup and fashion. She has more than 6 million subscribers to her channel and several of her videos have earned over 5 million views. She helped spark the viral phenomenon of the 2018 "Yanny vs. Laurel" audio clip by sharing a Tweet of the clip and asking her followers what they heard. In February 2020, she announced her departure from YouTube.
She joined the YouTube world when she was 13 years old.
She was featured in a September 2011 article in the Wall Street Journal titled Mixing Makeup for the Webcam. She is popular on Instagram with more than 950,000 followers.
She featured Cameron Dallas in a February 2017 video titled "How to Tell if Your Crush Likes You."