Singer, songwriter, and entrepreneur known as a former member of the New Zealand-based hip hop group Fast Crew. He co-founded, wrote for, and produced for the group.
He attended St. Peter's College, Auckland. He dropped out at age 17 to pursue music full-time.
As a member of Fast Crew, he released the single "I Got" in May 2003. The song peaked at #4 in the New Zealand Top 40 singles, and spent 23 weeks on this chart. Following the group's break-up in 2008, he embarked on a solo career. His first album, "The Experiment, was released in 2010. It received a New Zealand: Gold certification.
He was born and raised in Auckland, New Zealand. He has recalled his mother's reading of Shakespeare to him and his two younger brothers as a formative experience. He married model Nikki Phillips.
He has cited Kanye West as an influence on his own fashion sense, and on how he runs his Culet jewelry business.