The patriarch of the YouTube vlogging family It's R Life which has earned more than 1.3 million subscribers posting videos about their everyday lives.
In August 2016, the Rich family opened their channel with the debut video "The Making of the Rich Life - Rain or Shine?!?!? The Rich Life."
One of the Rich's most popular YouTube videos is the May 2017 video "RECEIVED SOME VERY SAD NEWS..."
He is the father of a popular YouTube vlogging family, much like Chris Ingham.