Winner of multiple New Zealand Music Awards accolades, he is a rapper that has grown incredibly popular throughout New Zealand. His third solo album peaked at number two on the New Zealand charts and his second, The Rose Tint, peaked at number three.
He began his hip hop career as a member of the duo Frontline. The duo released their debut album Borrowed Time in 2005 and took Best Urban Album at the New Zealand Music Awards the following year.
His hit single "Runnin'" was featured in the trailer for Madden 25 and in the game FIFA 14.
He is from Papatoetoe, Auckland, New Zealand.
His hit single "The Wire" features vocals by New Zealand pop singer Ruby Frost.