Award-winning music video director recognized as the mind behind hit music videos like Drake's "Hotline Bling" and Iggy Azalea's "Fancy." His long and illustrious career includes working with musical stars from Jennifer Hudson to Rick Ross.
After moving to New York City, he was trained by established director Hype Williams. By 1998, he was directing music videos for acts like Made Men and Rascalz.
He has his own clothing like called X Fit with the Canadian clothing company Ice Gear Fitness.
His real name is Julien Christian Lutz. He was born and raised in Toronto, but is also of Trinidadian and Swiss descent.
He discovered Melyssa Ford at a Toronto nightclub and later helped her launch her modeling career.