Elizabeth Ashley Herndon
#337,957 Most Popular
About
Wellness, lifestyle, and beauty entrepreneur and content creator known for being the founder of Lumi Wear Co. along with being known for her social media presence under the handle @lizashleyxo where she blends fitness motivation, lifestyle commentary, and personal branding with business ownership.
Before fame
She initially worked as a model and working in the modeling industry. She shifted from being primarily in front of the camera to owning and controlling her platform around 2019. She founded Lumi Wear Co. in late 2023 and began posting online about her brand in early 2024.
Trivia
She graduated from Nova Southeastern University with a degree in business and finance. She is a dog owner and lover. She enjoys skiing, golfing, traveling, and being active. She joined the DolFinContent agency in January 2026.
Family life
She is from the United States.
Associated with
She and Kayla Itsines are both known for their wellness and fitness content along with founding their own companies.
