Ella Boo

About

Instagram and TikTok personality, spiritual wellness creator, and entrepreneur known for content about healing, positivity, self-development, owning a small business, and finding magic in everyday life which she shares on Instagram with over 170,000 followers and on TikTok with over 90,000 followers.

Before fame

She and her fiancé began operating their home-based natural haircare business Bootanical in April 2016. She began sharing content on Instagram in August 2021 and on TikTok in March 2022.

Trivia

She appeared with her fiancé Jeff Fry on the business docuseries Legacy Makers in 2025 to discuss the creation of Bootanical. She has identified as both a witch and a Christian.

Family life

She is a mother. She has lived in both Savannah, Georgia, and Tucson, Arizona.

Associated with

She appeared on Legacy Makers which is a business docuseries hosted and directed by Rudy Mawer.