Beauty and lifestyle vlogger behind the YouTube channel Estée Lalonde, which has attracted over 1.1 million subscribers. She later would go on to host The Heart of it podcast.
She first started blogging after moving to London, England in 2010. Her YouTube channel was originally known as Essiebutton.
Her YouTube persona, Essiebutton, is a combination of nicknames from her grandparents (Essie) and her boyfriend (Button).
She left Canada for England to be with her boyfriend Aslan; although they later broke up in 2018. She was raised with a brother.