Writer and blogger behind her self-titled website, she is known for writing about food, travel, style, and more. In 2016, she authored her debut young adult novel Stanna.
She was only twelve years old when she began writing for her eponymous lifestyle blog.
She makes up one half of the Swedish podcasting duo Flora & Frida. Together they've discussed everything from mental illness to dating to feminism.
Her Instagram is home to numerous photos with boyfriend Isak Hellerup. She has a brother, Froste.
Both she and Janni Deler are successful Swedish lifestyle bloggers.