Model and lifestyle blogger who is known for her eponymous fashion blog. She has also garnered a sizable following on Instagram, where she models various looks and outfits.
She began blogging in 2013. She created her YouTube channel, where she occasionally posts vlogs on fashion and makeup, that same year.
She has garnered more than 1.3 million followers to her Instagram account. She has also appeared on the cover of the Swedish magazine VeckoRevyn.
She was born and raised in Stockholm, Sweden. She got engaged to skier Jon Olsson, whom she hosts weekly vlogs with on YouTube. They married in June 2018. In June 2019, they announced they were expecting their first child together.
She has collaborated with fellow Swedish blogger Anniken Jorgensen for the Nelly.com campaign.